Puppers Beer is the Official Beer of Letterkenny. So, how do you buy it?
Stack Brewing in Sudbury, Ontario CA brews Puppers Premium Lager, a 4% (abv) light lager that is the official beer of Letterkenny. Buy it at Stack or the LCBO.
Written by Bodhie Bahd | Updated | 7 min read
Letterkenny/New Metric Media and Labatt Breweries teamed up in the Summer of 2021 to bring Puppers Beer back to life. This updated Golden Lager will be released to the LBCO, Sobey's and other Beer Stores on July 1st, 2021. The statement released by New Metric Media, according to CanadianBeerNews, is such,
“Our new partnership with Labatt is a significant step in the evolution of the Puppers beer brand,” said Mark Montefiore, President of New Metric Media, in a statement. “Labatt’s expertise and strong distribution reach will help get Puppers to a wider marketplace for Letterkenny fans and beer drinkers alike to enjoy all summer long and through 2021.”
So unless you’re hanging out with an ostrich, it’s available for purchase.
Letterkenny is an award-winning comedy series on Crave TV, and now Hulu in the United States. Stack Brewing in Sudbury, Ontario (Canada) is the microbrewery that brews Puppers Premium Lager. Puppers is a golden lager (like the golden retriever it is based on) that is 5% ABV (it was 4% abv and 11 IBU when Stack Brewing brewed it).
With a satisfying taste, Puppers Beer is an easy drinking, highly quaffable light lager that is (unfortunately) on a limited release from Stack Brewing. According to Stack Brewing, the premium Golden Lager is, "a 4% premium lager, it’s everything you could want in a beer. This golden lager has a satisfying taste that will get along with anyone. It’s a faithful friend that will always be by your side. Pure. Loyal. Golden."
Puppers Beer serves as the de facto "craft beer" of the town of Letterkenny in the tv show, where Gus N' Bru serves as the default whisky. The hicks, hockey players, and maybe even some of the skids get consume this light lager in seemingly endless quantities. Most of the Puppers consumption happens in one of two places.
- Wayne's property (the house or the laneway - evident during Episode 2: Daryl's Super Soft Birthday Party.
- Modean's 1, 2, or 3. Modean's is the bar that Gail owns.
Between Wayne, Squirrely Dan (played by K. Trevor Wilson), Katie, and Daryl, someone is always drinking a Puppers. Toss in Reilly & Jonesy, Bonnie McMurray, and the handful of miscreants that frequent Modean's, and you'd think the entire show was about drinking this one bready lager. Yet to our knowledge, we have yet to see Puppers on draft or poured out of kegs.
Here's a Puppers Beer review to check out.
In the real world, Puppers Premium Lager was brewed by Stack Brewing, a microbrewery a few hours north of Toronto in Ontario, Cananda. Stack Brewing brews a variety of award-winning beers in several different styles.
Labatt Breweries have taken over brewing the favourite beer of Letterkenny from Stack. As such, this pale lager is only available for purchase in and around Ontario, including LCBO stores (Liquor Control Board of Ontario), Sobeys, the Beer Store, and maybe a few other places. Puppers Beer is a limited release that is fairly hard to acquire in Canada, never mind trying to buy it in the United States.
Check to see if you can buy Puppers Beer at the LCBO.
Show off your love for the hicks, hockey players, and skids of the town of Letterkenny by sporting a Puppers Premium T-Shirt. It's way better than your 1980's D.A.R.E. shirt, though not quite as retro. Squirrely Dan would appreciates you wearing one, and you don't want to disappoint LK's finest.
Here are some answers to some of the important questions that need answerings around the Puppers. Allegedllys.
Yes, yes it is. Stack Brewing originally brewed it. Now Labatts is giving it a shot. Pretty soon, it will probably even make an appearance on Shoresy show.
According to fans of the show, Letterkenny, Puppers Beer was made in 2017. The show shows Wayne & Daryl slamming bottle after bottle of the beer, but that's not exactly how it was made for consumer consumption. Stack Brewing canned Puppers into 473ml aluminum cans (16oz for you Americans).
On the show, Puppers was introduced in Seasons 2.
The LCBO sells Puppers Beer, when it's available. Stack Brewing, the official brewer of Puppers Premium Lager, does the same. You may have to drive to Sudbury, Ontario to acquire Puppers, but trust us, it's worth it.
There were rumors of Puppers Beer being available in Michigan. This makes a ton of sense as Michigan is a state that shares a border with Ontario, CA. And who doesn't like imported beer?
"People, persons, peasants, pheasants. We proudly present a palate pleasing potion for pals parched proper. Partner the whole population'll be pilin' up to partake promptly ... so pitter-patter, partner. Who's a good beer?"
In short, a pupper is a faithful friend. It is a dog who rides shotgun in your truck. One who stays by your side during hours and hours of choring. One who doesn't judge your feats of strength and bravado in the laneway as you try to prove you're the toughest guy in Letterkenny.
Pupper, or Puppers, is a term in DoggoLingo. Our hockey player brains can't quite comprehend this (made up) internet language, so we just go along with it. Then again, when someone asks, "Who's a good boy?" ... we tend to respond enthusiastically.
Puppers has an ever so slightly lemon/citrus taste with an ever slighter bitterness. Nothing too distracting, as you'll find yourself consuming this premium beer riiiiiiight before you head out to the driveway to prove that you are the toughest guy (or girl) in your small town.
As for taste, a bit of hay, if we're being honest. This makes sense. What else would a beer built for chorin' smell like? If you disagree, then you can get off the cross, because we need the wood. The mouthfeel is light, with minimal aftertaste. The drinkability is super high ... it's a light lager. The pour is a fairly standard light straw color with a small, but appropriate amount of head.
Overall, we'd say it tastes like a victory lap from beating down degens from up North, or tossing knuckles with Sled Ted & Jb out in the laneway.
"Someone get this guy a puppers" or "get this guy a puppers" is said countless times throughout the show.
Another quote about the beer, "This deep golden coloured lager features a grainy and bready-like aroma with slightly spicy hop notes. The grainy malty sweetness is perfectly balanced with drying hop bitterness. The body is low-medium and the beer has a slightly dry, sulphur toned finish."
- Leamington Ribfest: July 21-23
- @TOBeerFestival July 26-28
- Kingston Farmers Market: August 5
- @parisdrinksfest August 18-19
- Bay Block Party: August 26
Puppers is heading out on tour this summer! Catch us across Ontario at an event near you 🍻 #PuppersSummerTour— Puppers Golden Lager (@OfficialPuppers) July 18, 2023
📍Leamington Ribfest: July 21-23
📍@TOBeerFestival: July 26-28
📍Kingston Farmers Market: August 5
📍@parisdrinksfest: August 18-19
📍Bay Block Party: August 26 pic.twitter.com/KiDuPe8orx
The fact that Jared Keeso and Jacob Tierney came up with such a hilariously branded beer for their show is just fantastic. Despite its limited release, Letterkenny Puppers truly is a faithful friend on a long, cold Canadian winter night. Especially in Ontario.
So, if you can get your hands on it, honor Wayne, Darry, Katie-Kat and Squirrely Dan by taking a break from your favorite IPA and bang down a few of these cold, Canadian-brewed beers. It's pretty amazing. Allegedlys.
Pro tip / last resort ... if you can't get travel to Ontario, Canada to purchase Puppers Beer at a LCBO store, just buy some stickers from Etsy and slap them on any brown bottle of suds. Instant Puppers.
Figger it out.